Author: Marshall, Leonie
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Novice to Advanced Dressage
Price: $6.98
Publisher: J. A. Allen : June 1996
Edition: 2
Seller ID: 298109
ISBN-13: 9780851316314
Binding: Trade Paperback
Condition: Used - Very Good
Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process. It stresses the pivotal relationship between finance and strategy in the marketing process and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the requi...
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