By: Cyndi Crother,The Crew of World-Famous Pike Place Fish
Berrett-Koehler Publishers: December 2003
Seller ID: 267679
Condition: Used - VeryGood
Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment --- there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.
In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.
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