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Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process. It stresses the pivotal relationship between finance and strategy in the marketing process and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. The text reflects the trend towards stressing the need for marketing to contribute to shareholder value and is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Title: Novice to Advanced Dressage
Edition: 2
ISBN Number: 085131631X
ISBN-13: 9780851316314
Location Published: J. A. Allen: June 1996
Binding: Trade Paperback
Book Condition: Used - Very Good
Categories: Animals: Horses
Seller ID: 298109
Novice to Advanced Dressage